Yes, extremely expensive and I would never spend for it. BUT - do you need it? If you don't buy it and your opponent buys, does it give him some advantage? No, it's just for fun. So I have no problem at all with nordeus selling celebrations for money. This one thing is not "pay to win", but "pay to have fun". And that's ok for me. Same as jerseys or badges, who wants his team to look better can buy some, but does not have any advantage over those who don't buy it.