Tsk... ok fine, let's go there. The fact that you ask for a thing like that shows that you can't find an argument that sticks. This would be a riddiculously useless comparison. You have Apple on one side with one(!) phone released in 2012 against for example HTC (13 phone models released in 2012) or Samsung (19 phone models released in 2012).
So if there would be only one model among them which managed to get more than let's say 7% market share on it's own they would've done a terrible job. Because every company that doesn't have the benefit of a borderline-religious following (i.e. everyone except Apple) needs to design their products to appeal to all different kinds of user types. Because the decision whether to buy the phone is much more logical, more likely to be "oh, it's small. that's great 'cause it will consume less battery and will fit better in my small hands" rather than "omgosh it's an iPhone!".