You obviously miss the point. I (and many others) choose to buy things to enhance our game, but others play it for the free game that it is. It's a matter of choice. The fact that it was set up as a free game should tell people something. Get over it people, or better yet, come up with something yourselves if it's that f!@king easy and you care so much.
(BTW I don't spend ludicrous amounts of money- I buy the 37 token pack at the start of each season)