I really feel that the real tactic is Top Eleven trying to get us to spend more money on the game.
I was navigating at their site the other day. They seem to be a great evolving games industry in Balkans. Their staff is consisted of 40 or more people. These people work for a living there and ofcourse they got families to take care like most of us.

Spend a few coins on something you follow should be fine, we are not talking about greed and outrageous costs...