I also try to spread my goals, MoM, and assists around. In the end, a win is a win, and that only needs 1 goal. So really the question is-are you winning?
.3 goals per match is really not bad in this current batch of strikers, many managers are suffering more. And having played some 9 form games, he's fine, and must mean others on your team are doing well since ST had no MoM.
If you want better analysis you'll have to share his skills page, and your squad stats with goals, assists, and MoM. Your formation and orders also matter a lot for who scores and how.