Quote Originally Posted by Morgan O'Bree View Post
As all the online games, 10 million is not the number of paying accounts or real time live players, but the total number of accounts created. Subtracting alts, F2ps, players living with ads tokens, people who joined and immediatly uninstalled, people who joined who abandoned, i'd say a true number would be about 300.000 actives, of which 150.000 payers or occasionally payers.
I can live with those numbers, as can Nordeus of course.

Assuming they have 300K active, I doubt 50% are token buyers or occasionals. I would tend to go with 25-30% as I would rather underestimate in this case.

Assuming 25% or 75K active paying token buyers with an average of $10/month = $750,000 ($750K)/month or close to $9M/year.

That is not bananas or chump-change.

I think they need to make $10K/month ($120K/year) to break even/cover expenses. That is 1000 managers spending $10/month. Very easy to do.