The problem is this "game" is like a Tamagochi, if you don't waste either a lot of precious lifetime or money on it, you'll be penalized... And if you spend a lot of time or money on it, it will also surgically penalize you in order to get you permanently attached. Soon or later everyone with common sense realizes that and feels wronged. That's why there's no quit function, so that you forget the constant frustration and return days later. No one makes a Facebook game just for fun.