Top eleven and marketing

[nikolgiorgos]

Ok, let’s talk about top eleven and marketing here in this thread.
I started this because I can see that there are some suggestions, many of them from the old times, but I can’t see any improvement in the game so far.
First let’s see a picture. It’s one of the very basic lessons in a marketing/sales/negotiations seminars. (I ‘ve been in some, so talking with my experience)


There are two sides, where the main goal is both being in a win status . That’s what it called.
Win – win situation. So, let’s study top eleven and the relation with this simple marketing lesson.
Academy players
One of oldest suggestion, from many members of the forum is about academy and how useless they are.
Ok, maybe not totally useless but the most common is to release the token junior (unless you have many greens to feed him but then why not to buy a 5*player) and to sign and sell the 0T player for few extra money.
This is a loose-loose situation. The manager can win only few extra money from the 0T player and nordeus nothing.
The manager is building the academy facilities, reading about in how many days he ‘ll get those two juniors, for what ???
it’s very disappointing specially for the new players of the game.
Junior players should be something special for the team. I ‘m not gonna write down how – there are many propositions (the T player could be a 5* player, and the 0T player a 4*, to have some special ability, to be able to choose in which position we want our juniors, to be very good performers – good internal programming, to be able to have them in the first day of every season and more).
A loose-loose situation must be a win-win situation.

Let's resume some (good or bad) marketing cases
1) Academy players (loose - loose situation)
2) Recommended players (#11), can be much better
3) Special abilities (#17) can be a LOOOOT better
4) The new league draw #22
5) Playing in Champions League with higher level teams
6) Playing in the higher levels #28
7) History - Records - Achievements #32
8) Sponsors – Advertising – Gifts Part 1 #34
9) New Auctions (listening to your customers ) #36
10) The art of listening to your customers II #41
11) Invisible trebles #42
12) Emotions part I https://forum.topeleven.com/suggesti...ns-system.html
13) Emotions part II #45
14) Mourinho #46