Lots of people manipulate the game in various ways, i.e. tanking, keeping one stars, etc. I don't agree with them and I think they're cowardly ways to win, but if all you care about is winning, then I respect your choice to do it. I just reserve the right to judge you for it.

As for me, I treat the game as strategic as I can. In real soccer, managers have a set source of resources, and they can't cheat the game. So I prefer that experience. And when I do win (which I do quite a bit, got 2nd in CL and will get 1st in League, probably), it makes it that much more rewarding. It makes the game a lot more engaging (and a lot cheaper).