In the modern times, daily we live a part of our lives in the digital world . The internet.
And all those browsers, search engines, sites, pages, mail and storage providers, forums,amazon, ebay, youtube, facebook and other social media offering their services for free.
Why ? Because we are consumers and potential customers.
And how they will sell ? With marketing and advertisements .
And what is the most useful thing in sales ? To find the customer's needs, what he likes.
And what is the most useful tool for this in digital marketing ?
To use sub-programs for tracking the habits of the users. What are they 're searching. What attracts them.

My team is wealthy. Every season I will buy a scout and waiting for a good (for me) recommended player.
This season I bought this one.
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I think this is the max price of tokens I 've spent (except once I paid more but for two recommended players 5-7* at IC events).
I 've never spent that amount for a player (and I never bought a player with penalties special ability ).
Why most of the times the game suggests me players like him ?
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It's like I 'm in a site for cars, searching for a SUV 4X4 between 20-30 K' $ and this site has mini windows with offers about vintage limos of 70's or sport cars of 100 K' $.
That would be really silly, isn't it ?