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  1. #11
    Greek Forum Moderator nikolgiorgos's Avatar
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    Jul 2014
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    LV11 p44 Fast trainers and marketing analysis

    Well, the last one is an interesting case to make a marketing analysis.
    What’s the case ?
    I bought a MC, a fast trainer. MC is the most difficult position for a player to perform good. My MC has a very high value for this lv, has no special ability and if he will be good player I ‘m gonna keep him for some seasons or else I must sell him before the ending because I want to go with a lesser quality in the next lv (Cup reasons).

    Let’s swim in some deep water.
    I‘m gonna use two tools of marketing.

    Marketing mix - the 4 p

    Click image for larger version. 

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    Product :
    - I have a MC, with only one position (as all the MCs have when starting), young, 18 y.o., with high value.
    -If this player is still 5* (but with Q9), managers from my lv also can buy him. If he‘s gonna be 6* (but probably with low Q) , only managers from lv above can buy him so he won’t be so attractive.
    -In the next games, this player will have bad/medium or good rates.

    Place :
    -Transfer Market, is the one but in that case also important is the time. Now, we ‘re after the middle of the season, so managers are less willing to spend a lot of money for a player or fast trainer, unlike the beginning of the season.
    -Negotiation list is another place for selling and that means I must stop giving him sp if he reach 1 sp from the 6*.
    To tell you the truth, I ‘m little disappointed from nego list so far. A had in nego list good players, with sa too, but I didn’t had many good offers except from one case I got 10T

    Promotion :
    -Things to do about promotion is to give my MC a special ability, which is very attractive in TM or an extra position like DMC/AMC. But of course this needs extra sp and greens too
    -Also, if I want to sell him, maybe I could do a big discount in his price but the question is if the managers who are watching the TM gonna recognize this big discount
    -Another thing for promotion is to rename this player (with 1T) and make him Iniesta or Ozil but I don’t know if this thing working in lv11.

    Another marketing tool is the SWOT analysis. SWOT meaning Strong, Weak points, Opportunities, Threats.
    Click image for larger version. 

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    Let’s examine them :

    Strong points :
    -He is a young 5* player
    -he is fast trainer
    -maybe he ‘ll have good stats.

    Weak points :
    -He costs a lot of money for this level
    -he has no sa
    -it’s not the beginning of the season where you can sell anyone
    -maybe he ‘ll have medium or bad rates after some games

    Opportunities :
    -To give him sp, -1 from the next star so I can put him in negotiation list and maybe get some T too
    -he can gather easily sp from training so I could give him a special ability
    -being attractive for some manager who wants him for a next knock out game in the Cup or CH.L.
    -for a manager who’s gonna stay in the same lv this season

    Threats :
    -This last category of managers usually doesn’t have a lot of money
    -Many managers cannot recognize that expensive players are the fast trainers
    -Managers who know that expensive players are fast trainers, maybe thinking that he is an academy player and not a nordgen because they don’t know his performance in training and don’t know what lv I am .

    So, after all above, my tactic is to test him how he ‘ll perform in games, not to give him sp to reach the 6* and if I want to sell him the last days, give him a special ability like F-K specialist or Corner specialist (which needs 40 sp) to make him more attractive for his price * after trying to sell him few times.
    Last edited by nikolgiorgos; 04-21-2015 at 06:53 PM.
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