LV11 p44 Fast trainers and marketing analysis
Well, the last one is an interesting case to make a marketing analysis.
What’s the case ?
I bought a MC, a fast trainer. MC is the most difficult position for a player to perform good. My MC has a very high value for this lv, has no special ability and if he will be good player I ‘m gonna keep him for some seasons or else I must sell him before the ending because I want to go with a lesser quality in the next lv (Cup reasons).
Let’s swim in some deep water.
I‘m gonna use two tools of marketing.
Marketing mix - the 4 p
Product :
- I have a MC, with only one position (as all the MCs have when starting), young, 18 y.o., with high value.
-If this player is still 5* (but with Q9), managers from my lv also can buy him. If he‘s gonna be 6* (but probably with low Q) , only managers from lv above can buy him so he won’t be so attractive.
-In the next games, this player will have bad/medium or good rates.
Place :
-Transfer Market, is the one but in that case also important is the time. Now, we ‘re after the middle of the season, so managers are less willing to spend a lot of money for a player or fast trainer, unlike the beginning of the season.
-Negotiation list is another place for selling and that means I must stop giving him sp if he reach 1 sp from the 6*.
To tell you the truth, I ‘m little disappointed from nego list so far. A had in nego list good players, with sa too, but I didn’t had many good offers except from one case I got 10T
Promotion :
-Things to do about promotion is to give my MC a special ability, which is very attractive in TM or an extra position like DMC/AMC. But of course this needs extra sp and greens too
-Also, if I want to sell him, maybe I could do a big discount in his price but the question is if the managers who are watching the TM gonna recognize this big discount
-Another thing for promotion is to rename this player (with 1T) and make him Iniesta or Ozilbut I don’t know if this thing working in lv11.
Another marketing tool is the SWOT analysis. SWOT meaning Strong, Weak points, Opportunities, Threats.
Let’s examine them :
Strong points :
-He is a young 5* player
-he is fast trainer
-maybe he ‘ll have good stats.
Weak points :
-He costs a lot of money for this level
-he has no sa
-it’s not the beginning of the season where you can sell anyone
-maybe he ‘ll have medium or bad rates after some games
Opportunities :
-To give him sp, -1 from the next star so I can put him in negotiation list and maybe get some T too
-he can gather easily sp from training so I could give him a special ability
-being attractive for some manager who wants him for a next knock out game in the Cup or CH.L.
-for a manager who’s gonna stay in the same lv this season
Threats :
-This last category of managers usually doesn’t have a lot of money
-Many managers cannot recognize that expensive players are the fast trainers
-Managers who know that expensive players are fast trainers, maybe thinking that he is an academy player and not a nordgen because they don’t know his performance in training and don’t know what lv I am .
So, after all above, my tactic is to test him how he ‘ll perform in games, not to give him sp to reach the 6* and if I want to sell him the last days, give him a special ability like F-K specialist or Corner specialist (which needs 40 sp) to make him more attractive for his price * after trying to sell him few times.