
Originally Posted by
bridgy
Another point about players who don't pay is... Aren't they your target future payers? Now I'm sure some people get into the game and think 'right I'm gonna boss level 1 with a 7 star team, and spend a fortune doing it' but I bet there is a serious cohort of people who start off playing for free, get addicted, then when they get up the levels they start to 'need' to buy tokens to compete/ avoid bankruptcy.
I was on the cusp of that point: Im in my 8th season and manage 5 teams. I have proudly avoided token buyong up til now, but 3 of them are about to get youth academies. Since Christmas it dawned on me I won't have enough tokens to sign a player every 12 days when playing for free so I might need to start buying. Only a little, but £5 every 2 months X 5 teams would need some budgeting for me. I'm sure there are many others like me who gradually get sucked in.
So by alienating its current players, nordeus is cutting off a revenue stream it has been cultivating (using a loss leader model) for some time. Another me will take 8 months to start making money from.
I still haven't downloaded the app, so I only play on the laptop for a few minutes in the evening. I miss all the matches, so I don't feel so engaged in the game. Not saying I'll quit, not saying I won't. But the 'need' to spend money seems to have gone.
I'm not sure if nordeus care about this cohort of players like me, or how big it is, but the whole business model seems set up on getting people to this stage so I guess its quite big.