So far this season, I spent around 300T on 8 new players and I still need to buy 4-6 players. This averages to about 38T per player.
I accept that there been negative changes on the users' side of view (common auction market, negociations disabled for first 3 weeks, and so on) and I need to adapt, but some of those bids are absurd. At this rate, a user will need around 500 tokens or more if he needs to rebuild a good part of his squad. 500 tokens cost around 50 USD on Google Play (more tokens are offered for the same price on the T11 website). This is expensive for such a game. A reasonable amount to spend per month would be 5-10 USD, but someone cannot do much with this nowadays, especially in the first week of a new season, but it is in the first week that he must build a good foundation if he wants to seriously challenge for the main trophies.